Aspen & Arlo needed a brand that could hit the ground running, and that's exactly what we did. I built their identity from scratch, covering the logo, icon, color palette, and typography, then rolled it out across social media, Google Ads, direct-to-consumer mailers, and product photography. The result was a fast, efficient launch that gave the company a strong foundation to grow on. They went from zero to momentum in no time, and the cohesive look and feel made sure every customer touchpoint felt intentional from day one.