Custom Craft Mechanical wanted to make their mark in the custom world as a serious, high-end player, and their brand needed to say that before they ever said a word. I designed their logo and full brand kit with that goal front and center. My favorite touch? I took the two C's in "Custom Craft" and crafted them into a clean, sophisticated house icon that feels both clever and intentional. Now that mark is going to live on their trucks, their hard hats, and everywhere their team shows up. That's branding that works as hard as they do.